By Harish Keshwani
Although Blog was the most requested word of 2004 as per Merriam Webster Dictionary Online, there are quite a few people, for whom the word Blog is still unknown.
Blog is an online journal of events, raves, rants of the people. When blog first came, it was gladly adopted by teenagers and later by adults to write about their daily lives. Then writers and journalists entered the mix, writing about books and investigative reports on their blogs. Blogs gained prominence in 2004 US Presidential Elections. Meanwhile few innovative people invented “Business Blogs”, “Corporate Blogs” and “Company Blogs”. Suddenly Blogs started appearing on the Company web pages. Somewhere along the line, people discovered that search engines like Google and Yahoo were displaying Blogs, in most cases, above other search results. Impact of this discovery was huge! Corporations started writing blogs in the hope, to get more prospective customers to visit their websites.
So what exactly is a Business Blog? It is a blog about a business. It is a carefully planned journal about company products and/or services, tips and tutorials about using company’s products. At times, customer service issues are addressed using a blog. Some companies have put up white papers on blogs, while others are achieving branding of their products on the blog. On rare occasions, blogs are used to launch or test market the product.
Here is a classic example of business blog. The Stonyfield Farm has not one, but four blogs to interact with customers and community about each of their four product streams. Each of these blogs does more than just praising their products. They provide service to the community. Read this blog here: http://www.stonyfield.com/weblog/
Larger corporations are able to allocate technical writers and/or sales and marketing personnel to write blogs for the company. To a certain extent, medium sized companies may be able to allocate resources for blogging. However small businesses maybe at a disadvantage, when it comes to writing and maintaining Blogs. Mostly a small business is one person show, trying to manage every aspect of business. Although, someone who owns the business or is experienced in the business is most suitable person to write the business, but now there is an option available - Business Blog Process Outsourcing.
How does Business Blog Process Outsourcing work?
Process starts with a thorough study of client’s business. If client has a website, blog is embedded in it. If website does not exist, it can be created. Next, a series of posts (articles) are prepared, covering various products or services in consultation with the client. Client approves these posts and they are posted on a pre-selected schedule. Other services include, popularizing the blog by submitting it to various Blog Directories, making blog available via feeds and RSS Readers, optimize the blog for the search engine.
Blog posts generally receive comments which are good and at times not so good. Service includes moderation of all comments. All issues are resolved in a positive manner and in consultation with the client.
Take-away: With 80% people turning to internet to search for products and services, small businesses cannot afford not to be easily findable on search engines. Business blog is an easiest way to improve search engine rankings, provide customer response, tips and tutorials to better use company's products and services.
Harish Keshwani is a Strategic Blogging Consultant, Software Developer, Blogger and an Entrepreneur. He is focused on consulting and guiding small and medium businesses in setting up their blogs and managing it for them as an outsourced process.
He guides corporations of small and medium size to realize the potential of blogging for their business. With appropriate content, he helps companies to keep their customers satisfied and in close touch. He promotes blogging as a marketing and customer response tool to the companies.
About Author
His contact information is: Email: businessorati-at-gmail-dot-com Company: Ideologic L.L.C.-A Small/Medium Business Blog Process Outsourcing Company. Website: http://www.ideologicllc.com Blog: http://www.ideologicllc.com/wp
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Saturday, August 23, 2008
How to use articles in blogs
By Darryl Power
Blogging has become a way of life for most people who use their blogs to write their thoughts and even to promote their businesses. The blog has come a long way from its earlier days as an online private journal to its present existence as a method of keeping in touch not only with family and friends but also with business clients.
Blogs are much like a website that contains different entries in the form of articles, photos and even videos. Blog sites are where people often write their views on certain issues such as politics or local events. Others use blogs to keep their family and friends updated with the goings on in their personal lives.
However, there are people who have discovered that they can make money out of their blogs. Suddenly, the passion for writing blogs has started to become a business venture where a good writer can earn income. More and more blogs are making use of banner advertising or pay per click links to earn money.
A blog that has many useful articles will have better chances of being viewed by as many people as possible. This is good for people who have the gift of gab and who have the time to write educational articles and useful how to articles. But how about people who are average writers but who may want to use their blogs to promote certain products or services?
Thanks to freelance article writers, the concern for numerous blog articles is no longer a big problem. Bloggers can get their fill of articles and make use of them to promote their sites. For bloggers, having the best content will mean getting enough advertisement for their sites.
Bloggers who buy freelance written articles can use the articles any way they want to. They can edit the articles to make them unique and be easily searchable by search engines. Bloggers can group articles of the same topic and create an ecourse or an ebook.
Freelance written articles can be beneficial for blogs but the blogger must know how to use such articles. Having as many contents in a blog is good for advertisement and site promotion. The more unique the blog content is, the more it will be favorable to the blog owner.
The question faced by most bloggers is how much should I pay for articles to be written. The amount really depends on the blogger. Some owners need many articles others need just one or two for link building. Anyone who wants unique articles for cheap can write there own but there are many freelancers who are willing to write your articles for cheap.
What more, the benefits of posting unique articles in a blog will surely be worth the extra money to invest in freelance written articles.
About Author
I have over 9 years of online marketing and writing. http://articleadvantage.com
Blogging has become a way of life for most people who use their blogs to write their thoughts and even to promote their businesses. The blog has come a long way from its earlier days as an online private journal to its present existence as a method of keeping in touch not only with family and friends but also with business clients.
Blogs are much like a website that contains different entries in the form of articles, photos and even videos. Blog sites are where people often write their views on certain issues such as politics or local events. Others use blogs to keep their family and friends updated with the goings on in their personal lives.
However, there are people who have discovered that they can make money out of their blogs. Suddenly, the passion for writing blogs has started to become a business venture where a good writer can earn income. More and more blogs are making use of banner advertising or pay per click links to earn money.
A blog that has many useful articles will have better chances of being viewed by as many people as possible. This is good for people who have the gift of gab and who have the time to write educational articles and useful how to articles. But how about people who are average writers but who may want to use their blogs to promote certain products or services?
Thanks to freelance article writers, the concern for numerous blog articles is no longer a big problem. Bloggers can get their fill of articles and make use of them to promote their sites. For bloggers, having the best content will mean getting enough advertisement for their sites.
Bloggers who buy freelance written articles can use the articles any way they want to. They can edit the articles to make them unique and be easily searchable by search engines. Bloggers can group articles of the same topic and create an ecourse or an ebook.
Freelance written articles can be beneficial for blogs but the blogger must know how to use such articles. Having as many contents in a blog is good for advertisement and site promotion. The more unique the blog content is, the more it will be favorable to the blog owner.
The question faced by most bloggers is how much should I pay for articles to be written. The amount really depends on the blogger. Some owners need many articles others need just one or two for link building. Anyone who wants unique articles for cheap can write there own but there are many freelancers who are willing to write your articles for cheap.
What more, the benefits of posting unique articles in a blog will surely be worth the extra money to invest in freelance written articles.
About Author
I have over 9 years of online marketing and writing. http://articleadvantage.com
Sunday, August 17, 2008
Web CEO Promotion review
One of the benefits from the internet is that there a number of bargains to be found, either through knowledge or luck. Sometimes you can stumble on the right page at the time or perhaps you know where to look for the right deal. No matter how you came across it, it is hard to argue with the special offer that Web CEO are providing at the moment.
With so many SEO companies fighting for your business, it is only natural that you should be able to find a price that suits but you have to balance this with reliability. Web CEO proudly proclaim that 510,628 businesses are currently using their services which gives an immediate indication of where this firm fits in with regards to search engine optimization success. The site offers a free edition available to download by all businesses but to get to the heart of SEO success; they unsurprisingly recommend one of the more advanced packages.
Regardless of whether you are a small business or a larger professional firm, there is an option to fit your requirements at a price that will comfortably fit within any budget.
The SmallBizUnleashed package clocks in at an impressive $189 and offers the following benefits:
This deal does not last too long so interested customers will need to snap it up before the 23rd of August.
If this package sounds interesting but perhaps not advanced enough for the size of your firm or site, the Professional Unleashed package may be better suited to your needs.
The features of this package, which is currently available for $319, include:
With so many SEO companies fighting for your business, it is only natural that you should be able to find a price that suits but you have to balance this with reliability. Web CEO proudly proclaim that 510,628 businesses are currently using their services which gives an immediate indication of where this firm fits in with regards to search engine optimization success. The site offers a free edition available to download by all businesses but to get to the heart of SEO success; they unsurprisingly recommend one of the more advanced packages.
Regardless of whether you are a small business or a larger professional firm, there is an option to fit your requirements at a price that will comfortably fit within any budget.
The SmallBizUnleashed package clocks in at an impressive $189 and offers the following benefits:
- The full SEO/SEM course from Web CEO University.
- Emailed reports
- 50 keyword searches per run
- Optimization advice and full analysis with regards to major search engines
- In-depth page analysis
- Unlimited submissions
- Professional Search Engine Marketing certification
And much more to add value to your website.
This deal does not last too long so interested customers will need to snap it up before the 23rd of August.
If this package sounds interesting but perhaps not advanced enough for the size of your firm or site, the Professional Unleashed package may be better suited to your needs.
The features of this package, which is currently available for $319, include:
The full SEO/SEM course from Web CEO University.
- Specifically created for Web professionals
- 1,000 keyword searches per run
- Comparison and analysis of your page vs Top 10 pages
- 90 days of free support
- All inclusive package and approach to commercial SEO
- Insight into the latest trends and models utilized in SEO
This does not even begin to tell of the benefits of features that are available in the professional package and it appears clear that Web CEO have produced a package that can be of massive benefit to many companies.
People are often right to have suspicion about certain short term deals but the features on offer seem to offer a low-risk opportunity to vastly boost your SEO expertise and capabilities. A minimal outlay is likely to be rewarded with a sizable return in interest, traffic and sales.
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