How to Improve Your Squeeze Page and Receive More Leads

By James Mepp
An amazing squeeze page is essential to the success of any internet business with the ability to continuously communicate with prospects via an auto-responder service allows for much more effective, efficient and cheaper advertising. This is in comparison to the cost generally associated with having to find a new prospect and persuade them to purchase a product or service. With a squeeze page, you have the ability to follow up any lead - essentially allowing you to have a second, third and almost infinite chance to persuade them to purchase a product.

So how to improve your squeeze page? Well, most people have the same basic structure, text with an opt-in box shown at the bottom. There's a perfectly good reason for this and that is it works, it's been tried and tested for years. However, to improve this basic design some affiliates have introduced the use of audio to their pages. Essentially this does allow for the visitor to have a more personal connection with the website, rather than being forced to read hard, cold text. Although, this may have negative repercussions, purely due to a lot of people may not have fast enough internet to support the audio, or they may be surfing the internet from work, therefore listening to audio may not be applicable.

Despite this, audio can be used to coach a visitor to enter their details in your opt-in form, thus improving opt-in conversions. Another tip is to use pop-over ads on your squeeze page, however most people have the mentality that these will annoy the visitor and destroy your reputation within your niche. However, if the pop-over ad is used in the correct manner and has a professional appearance - then the commonly associated problems will not occur.

Finally, some affiliates have introduced videos to their site - commonly hosted on youtube. This has benefits on two levels, purely due to somebody not having to read through the text. Secondly, the video hosted on youtube may have a link to your website, therefore you may receive free traffic from youtube. Therefore the conjunction of these two aspects will have a positive outcome in regards to your business and opt-in conversion rates.

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